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The big difference between painful vs printing is whether or not you are going to use printable products. Many people assume that print advertising is something that they can do without but this couldn't be further from the truth. When you go printless, you're making an investment in your business that will pay off in the form of repeat customers and more revenue from those who want to print an ad for you.
So how do you go printless? Most print advertising strategies involve the use of text links. These are links that are hyperlinked within the print ad and provide users with a means to get more information about your business. This is usually done within the body of the print ad. You could also use this kind of link inside a printable widget or along side an image or graphic. Either way, these are just as effective as print advertising.
When you print advertising, you're losing money because no one is going to bother with it. Print ads have been proven to be rarely read. Even when you consider how many people check their email on the run up to a holiday, the print ad just sits there in their inbox. It doesn't provide any immediate benefit to the reader and often times looks like they just wasted their time.
But when you printout products, the entire ad is printable. This means that users have the ability to print it out and keep it on hand at all times. This gives customers an additional opportunity to learn more about you and possibly purchase something that they would not have done otherwise. This gives you a chance to make a great impression on new customers and gain new ones through repeat business.
What's even better than print ads is that printful materials offer a more personal touch than print ads. You can actually talk to a person in the print material. When you use printful products, you are able to give your current customers a message that's more personalized than print ads. They will feel more connected to your business and are more likely to buy from you because of this connection.
